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The Official training partner of the Anatomy of Marketing (AoM) Methodology.
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Designed for senior leaders to drive real growth.
From CEOs and Board Directors to leaders in product, sales, marketing and operations, our courses are built to help teams think, plan and execute together.
Flexible delivery.
Bite-sized modular content that adapts to you. Join a public cohort, form your own group, or build a corporate solution.
Fluff-free. Guaranteed.
Only evidence-based, MBA-level content. No jargon. No filler.
Cross-functional facilitation.
Led by experienced practitioners across strategy, marketing, psychology, creativity and organisational change.
Interactive by design.
Plenty of opportunity for discussion and learning from each other. Don't expect to sit back and be lectured at.
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Frequently asked questions
What is The Anatomy of Marketing™ (AoM)?
The Anatomy of Marketing™ (AoM) is a structured methodology and organising principle that helps organisations shift from siloed, department-led marketing to a company-wide, customer-centric approach. It provides practical tools and a shared language to align teams, diagnose challenges, and deliver impactful transformation.
Who are AoM courses designed for?
Our programs are designed for CEOs, executives, and board directors, as well as senior and emerging leaders in marketing, product, customer service, sales, strategy, operations, and beyond, who want to create meaningful, cross-functional, customer-focused change.
Who are the AoM course facilitators?
Core courses are delivered by AoM co-creators Kieran Antill and Ross Hastings. Both globally recognised for their expertise and experience in executive leadership, culture change, marketing, strategy, and creativity. Having led businesses, coached and consulted with boards and executive teams, lectured on masters level courses, and published peer-reviewed research, they bring a unique mix of practical experience and academic thinking to every session ensuring content is grounded, relevant, and built for real-world impact.
Beyond Kieran and Ross, the AoM network includes global leading experts in a vast array of fields, who often join for guest lectures or who can be included in bespoke corporate marketing training solutions.
How do I book an AoM course?
Use the Register button on our website for public courses. For corporate bookings, click Enquire or contact us directly: corporate@aom.training
Where can I find AoM course pricing?
Individual course prices are listed on the courses page. For corporate training (keynotes, group rates or bespoke marketing training programs), go to the Corporate Training page or contact us for a tailored quote: corporate@aom.training
Can I take AoM courses from the country I'm in?
Yes. All courses are delivered online, with live workshops available in two time zones. Can’t attend live? You can watch recordings on-demand from wherever you are. All via the dedicated AoM Training Hub. All you need is a stable internet connection and a place that you can concentrate.
How do I access an AoM course?
You’ll need to be registered on our website to gain access to the AoM Training Hub. Once your cohort begins, you’ll get access to the weekly workshops, course materials, and the peer learning hub. Course registration includes lifetime access to the AoM Training Hub and Alumni Network.
How do I watch AoM course workshops?
The weekly course workshops will be available live and on demand via the dedicated AoM Training Hub. All you need is a stable internet connection and a place that you can concentrate. You can learn from your office, at home, or on the go via tablet or mobile.
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